Let’s Get Literal (LGL) is a fun, interactive series of designs based on “literal” interpretations. LGL combines several things we love – movies, design and creating campaigns that delight and engage people. This year’s calendar theme is MOVIE TITLES and it’s up to the end-user to guess and then check their answers at LetsGetLiteral.com.
December’s design was inspired by a royal Disney classic.
- Designer: Tony Kukla
- Movie Title: The Lion King
- Design Style: Vector illustration
- Ink: PMS Metallic 8580 + Emboss
- Paper: Neenah Stardream®, Gold, Smooth, 105C
DESIGNER’S COMMENTARY WITH Tony
For the last two Let’s Get Literal calendar designs, I chose heavy vector illustrations that had a lot of small details and took quite a bit of time to create. This year, I wanted to change that up and create a simpler design that still had a fun feeling to it.
For the LGL song titles design I did 2 years ago, I chose a song that I enjoy (Buffalo Soldier) for inspiration, whereas last year I went with a band that I wasn’t familiar with (Arcade Fire), but made for a cool design concept. Since The Lion King is among the top 3 animated Disney classics I enjoy, I decided to use that for my 2020 LGL movie title design. I’m also a Leo, so it felt especially fitting.
I had a few lion head concepts I came up with and a few different crown options that I let my fellow designers vote on during our first creative review. I still ended up choosing my personal favorite, because I thought the image had a little more character than the group favorite, which was a more symmetrical design.
I decided to use an all-gold color scheme since lions and crowns are typically gold and can both signify royalty. I chose Neenah’s Stardream®, Gold, Smooth. This paper has a nice pearlized sheen to it but isn't over-the-top shiny.
At first I thought about using gold foil for the lion, but the detail and small lines in my design would likely have filled in due to the nature of foil. Instead, I decided to use a dark gold metallic ink for a more subdued approach. I chose to emboss the lion’s crown to give the page dimension and to offer up one more subtle clue.
Stardream® Papers are available in 28 pearlized, shimmering colors. Available in multiple weights. All colors are FSC® Certified and Stardream 2.0 has 40% post-consumer fiber! Digital-ready in 4 colors: Crystal, Gold, Quartz, Silver in 105 lb cover. For more information and a peek at color options, visit our friends at Neenah.
If you’d like to make your next print project have maximum impact – Sigler's ready to help. CALL US AT 515-232-6997 or jump right in and fill out our project planner.
To download The Lion King for your screens, click here.
Didn't receive a Sigler calendar this year? Never fear. Download a free printable version here.