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Arcade Fire Take the Stage: July 2019 Design & Paper Spotlight 

Let’s Get Literal (LGL) is a fun, interactive series of designs based on “literal” interpretations. LGL combines several things we love – music, design and creating campaigns that delight and engage people. This year’s calendar theme is BAND NAMES and/or ARTISTS. It’s up to the end-user to guess and then check their answers at

July’s design was inspired by ‘all that time we wasted’ at the arcade.

  • Designer: Tony Kukla
  • Band Name: Arcade Fire
  • Design Style: Vector Illustration  
  • Ink: 4-Color Process (CMYK) + Clear Holographic Pattern Foil 52-01
  • Paper: Keaykolour Grey Fog 111C

Liner notes from Tony

I love music and concerts. Although I don’t listen to Arcade Fire regularly and they aren’t one of my “go-to’s.“ I love the band name and it sparked an idea that fit the style of art I wanted to use for this year’s calendar. I remember going to the arcade as a kid and throwing quarter after quarter in the machines. With retro being “in,” and being a child of the 80s, I HAD to add the pixel look of the games I grew up on. The holographic foil was a last minute addition to give it more flair. I love to add little details to the design without distracting too much from the main element to keep the eyes roaming over it. The little warriors also add a little more character but not enough to pull away from all the fire elements and the arcade machine. 
Paper sample 

Jesse printing 


The little warrior through the loop
Close-up of the paper grain
Foil being applied
Clear holographic foil samples

Holographic foils are great additions to any design

The Verdict

Grey Fog is an uncoated sheet with a bit of texture. It’s actually closer to a pale gray-blue than say a traditional cool gray. Inks retained their vibrancy and dried down quickly. Matching envelopes are available as well (1000 minimum or one carton, whichever is larger). You can learn more about Keakolour by visiting Mohawk’s website here.


At the end of each month’s press run, we tossed in a stack of all 12 calendar paper colors for samples. Below shows what each month’s design looked like on Keaykolour Grey Fog.

If you’d like to make your next print project have maximum impact - we’re ready to help. CALL US AT (800) 750-6997 or jump right in and fill out our project planner.

Rock on!

Download "Arcade Fire" for your screens here.

Didn't receive a calendar? Never fear. Download a free printable here.