It’s no secret that here at Sigler, we love designing and producing unique apparel. As the threat of the COVID-19 health crisis darkened, we wanted to bring a little light and encouragement back into the lives of our community. We put our creative heads together and got to work doing what we do best – we decided to design a t-shirt and donate $5 from each shirt sale to one of our favorite organizations, the Food Bank of Iowa.
We wanted our design to be more than just clever words on a shirt, we wanted it to promote positivity and empower people to help others. A favorite phrase of Sigler’s president, Michelle Vogel, is “Believe there is good in the world/be the good”. This felt like the perfect message to share during this time of uncertainty. With our phrase in hand, we designed two different t-shirts available in men’s, women’s and youth sizing.
When Sigler’s employee-funded GIVE Committee heard about the project, they generously agreed to match each $5 donation, up to $250. Plus, Sigler offered FREE shipping on every order anywhere in the United States to encourage responsible social distancing practices. With all the details in place, we launched our “Be The Good” online Pop-Up Shop using social media to promote the effort.
The “Be The Good” Shop was open from March 20 - March 30
We were absolutely thrilled at the overwhelming support shown by members of our community who wanted to give back and share the “Be The Good” message. While we loved seeing all the positive feedback in the form of comment threads, likes and shares – the final sales numbers spoke for themselves.
In just 10 days, we were able to raise $1,365 – which translates to up to 5,460 meals for food-insecure Iowans!
For that we are very thankful.
Here’s a few photos of our team producing the t-shirts and spreading the “Be The Good” spirit.
If you have a cause that’s near and dear to your heart, Sigler Pop-Up Shops are a great way to bring your support to fruition. They can be created in minutes with the artwork and garment options of your choosing. With no up-front costs, no storage required, online payments and direct shipping or pick-up – it’s fundraising made easy.
There is good in the world and we love making it easier to contribute to “being the good.”
To learn more, call us at 515-232-6997 or visit our Pop-Up Shop page.
To donate directly to the Food Bank of Iowa, please visit their website here.