Let’s Get Literal (LGL) is a fun, interactive series of designs based on “literal” interpretations. LGL combines several things we love – clever concepts, design collaboration and creating campaigns that delight and engage people – and it’s up to the end-user to guess and check their answers at LetsGetLiteral.com.
Sigler's LGL 2021-22 calendar theme is HOMOPHONES (words that sound the same but have different meanings.) It utilizes the same 4 spot-color inks throughout to unify the unique aesthetic of our talented designers.
October 2021
![](https://lh5.googleusercontent.com/0GUbATaYKabhYwBjWGrMyAyiAqgX6oFCnd2XIIHKgFercZw9sIOXvXiqAVlJjd9hdgEjzn1sr0oJ0xrofLJ6EE48jlRNLEJanPdYnHMvlxit-cF99DUaA05PuDgV8m3AJjghKIP0=s1600)
In Tony's words: Turning this year’s HOMOPHONES theme into a work of art was either going to be really easy or really hard for me. If I chose something I had to look up the second meaning and spelling of, creating a design out of it that’s both visually pleasing and easy to identify would make it more challenging. But since I chose something that was of personal interest to me… the ideas started flowing that much easier.
My goal was to pick two words that I knew right away how to represent as an illustration, and since I’ve always been a fan of the medieval time period, knight/night was the clear choice. By starting with a concept I enjoyed, I was happy to spend extra time working on alternate versions, perfecting all the little details and getting opinions on which layout and elements worked best.
On the press
![](https://lh5.googleusercontent.com/zcdtC-w1lSlBVAv8GmykT11klkcT_yGUZAlATsVF3jc9vGqjFfXQ2vA5-7AX--TQ8xMmL4d8gyX88t8TbxJVTpKqRQ75TmtUIcAihiqYK3SEcHbRJx_z9ZKH7MXSLa_AW4AfTW3k=s1600)
![](https://lh4.googleusercontent.com/quZL4h6zLkZwDnWPdnZC4ATQ4CTGaR7AreR4YTzVyzoJxSkZmQ3VUh9aYqOBrC-Up4h3jHjByEtrTOUk8_dooxxCFGvQqHtK4vm8RV-U1HUllm0ZUCTkBWOzl1160hTihvsgvqax=s1600)
As an apparel designer, I don’t usually work on designs that are part of a series – typically just typography or a single image on a garment. With the Let’s Get Literal calendar project, I get to incorporate backgrounds, use more colors and utilize special printing effects like the foil used to accentuate the knight’s suit of armor. Since I don’t normally get to play around with print design, this project is always a lot of fun for me. It gives me an opportunity to really express myself, showcase what I'm capable of and push my designs even further. It feels amazing. I hope you love it as much as I do!
![](https://lh5.googleusercontent.com/RbPI-9_YbKqucXGAlyTxcej-c4LdLRdSrbWVtJ3A68FsxeNhBBwUIIsYPiPb3OenkurYsC4ohQjyzKLJk5tVKJC123SfUE780ro0HzQ2X30XW7IsOouaDwYw-tAUYaKffS2zu1t_=s1600)
Adding holographic foil to the armor and moon makes this design diffract light showing the colors of the spectrum at different angles.
![](https://lh6.googleusercontent.com/NnYf_EtJk7pPB9dUmWk1r-tYe38L-y4ssziNqEO6bU_U8lw_Qw1XzZhyTYx4KZsT69Q8FUxDjfY61VHJWsCBKpLOc4d4JPZazv6g_8MB60uUsxJvkt8UOXHWmCqv07A-PLocIMa_=s1600)
To learn more about the production of the entire calendar, you can read our blog
here.
If you’d like to make your next print project have maximum impact – Sigler's ready to help. CALL US AT (800) 750-6997 or jump right in and fill out our project planner.
To download Knight/Night for your screens, click here.
Didn't receive a Sigler calendar this year? Never fear. Download a free printable version here.