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Homophone Series: Beat/Beet | Design & Print Spotlight

  • Designer: Amy Sengbusch
  • Project: Sigler 2021-2022 Calendar
  • Design Style: Illustration
  • Ink: PMS 7472, 7506, 021, and Neutral Black 
  • Paper: 100C Bright White Finch Fine Smooth
  • Special Treatments: Pop-up

Let’s Get Literal (LGL) is a fun, interactive series of designs based on “literal” interpretations. LGL combines several things we love – clever concepts, design collaboration and creating campaigns that delight and engage people – and it’s up to the end-user to guess and check their answers at

Sigler's LGL 2021-22 calendar theme is HOMOPHONES (words that sound the same but have different meanings.) It utilizes the same 4 spot-color inks throughout to unify the unique aesthetic of our talented designers.

December 2021


In Amy's words: 

This year’s calendar theme was Homophones. Printed on Finch Fine paper, which is a reasonably priced uncoated paper, we only used 4 spot colors so the challenge was to see what we could do to make it something special.

I did the homophone Beat/Beet because I absolutely love beets! I was the weird kid in the family that would eat the whole pot of beets. Ha! I immediately envisioned a cute beet beating a little drum and I really wanted to make it interactive like a children’s pop-up book. I started by first illustrating the cartoon (as you can tell, I also love to draw) then I began figuring out the pull-strip mechanism to get the beet's arm to go up and down to simulate beating the drum. After a lot of cutting and trial and error, I finally got one that worked.

I have to admit, I am really happy with the way it turned out! I think the paper engineering of the arm works well and I love the colors!




To learn more about the production of the entire calendar, you can read our blog here.

If you’d like to make your next print project have maximum impact – Sigler's ready to help. CALL US AT (800) 750-6997 or jump right in and fill out our project planner. 

To download Beat/Beet for your screens, click here.

Didn't receive a Sigler calendar this year? Never fear. Download a free printable version here.